Success of 'I Can Only Imagine' made way for Gospel to be heard in China

Jeannie LawApr 24, 2019 01:43 PM EDT
The filmmaker behind the blockbuster hit, “I Can Only Imagine,” Jon Erwin, March 2019 | Facebook/NRB

The filmmaker behind the blockbuster hit "I Can Only Imagine" said the success of the film in the United States made it possible for the film to be a witnessing tool in other countries, including China.

Last year, the film "I Can Only Imagine" brought in $17.1 million domestically during its opening weekend, and over $83 million in total, superseding expectations. Its popularity made it go "on global autopilot," Jon Erwin explained at the NRB convention in March.

He shared that when a film in America does well, it automatically gets dubbed in multiple languages to be distributed in several countries.

"So all these countries around the world begin to pay you for the right to translate and distribute your movie. So it's the Gospel on for-profit autopilot," he testified about what happened with "I Can only imagine."

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