Last updated on April 15 2015
This page describes the privacy practice of BREATHEcast.com digital properties, including www.BREATHEcast.com, mobile sites and applications, offered by BREATHEcast and certain of its subsidiaries.
INFORMATION THAT WE GATHER
The information gathered when you use BREATHEcast falls into two categories: (i) Personal Information, which includes personal information you provide when you subscribe, order, complete a survey, register for an account, enter a contest or provide your email address and (ii) non-personal information collected through technology, which includes tracking information collected by BREATHEcast, third parties, vendors or advertisers.
Registration for BREATHEcast account requires you to provide personal information including e-mail address and demographic information (gender, age, occupation and denomination).
Billing and Credit Card Information
To enable payment via BREATHEcast Website, we collect and store name, address, telephone number, email address, credit card information and other billing information. This information will only be shared with third parties who help to complete the purchase transaction.
User Generated Content, Comments, Reviews and Blogs
BREATHEcast offers you opportunities to blog, comment, make recommendations, reviews, rates on our Website, forums, and discussion boards. Any information you disclose in your activities, along with your screen name or ID, or any image or photo, becomes public and may be used by BREATHEcast for online and offline promotional or commercial uses in any and all media. If you choose to engage in these activities, you should be aware that any personal information you submit can be read, collected and used by other users of these areas. We are not responsible for the personally identifiable information you choose to submit in the course of your activities and we have no responsibility to publish, take down, remove or edit any of your activities or submissions.
If you have registered for BREATHEcast account, we will track and aggregate your activities on the Website. By participating in our Website, you elect to share and display those activities via our Website, and those activities may be included in RSS feeds, APIs and made available to other websites. Therefore, your activities on BREATHEcast may appear in other websites, blogs, social media platforms or feeds. We are not responsible for any personal information you choose to make public, and you agree that such sharing will be deemed to have been done by you, not BREATHEcast.
Contest, Sweepstakes and Special Offers
BREATHEcast collects personal information from you when you participate in sweepstakes, contests or special offers. If this information is also being collected by a third party other than BREATHEcast, we will notify you at the same time. If you do not want any personal information shared, you should not participate in the sweepstakes, contest or special offer.
BREATHEcast may collect personal information from you in connection with voluntary surveys conducted via the Website. The information you provide may be shared with advertisers and partners unless we notify you otherwise at the time of collection.
Non-Personal Information Collected Using Technology
Information Collected by Us Using Technology
We use various Internet technologies to manage our Website and track use of the Website. Non-personal information that we collect using these technologies may be combined with other information about you.
Device Information: We may collect non-personal information about the computer, mobile device or other device you use to access BREATHEcast website, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.
Cookies, Beacons, Local Storage and Other Similar Technologies: We use "cookies," Web beacons, HTML5 local storage and other similar technologies. These technologies allow us to manage access to and use of the Website, recognize you and provide personalization, and help us understand how readers use the Website.
BREATHEcast may transmit non-personally identifiable website usage information about our visitors to a reputable third party in order to show you advertising for BREATHEcast when you visit other sites.
Analytics Technologies: BREATHEcast works with third parties to provide us information, reports and analysis about the usage, browsing patterns of readers of our website.
IP Addresses: We may log your IP address. We use IP addresses for system administration and troubleshooting purposes, to customize content for specific regions, including currency display, recommendations and serving certain advertisements and to track access and use of our website.
Log Files and Your Reading History: We automatically log certain usage information about your use of BREATHEcast website, including a reading history of the pages you view. We use this information in order to provide you with customized Recommendations on www.BREATHEcast.com based on your reading history.
Location Information: Some of our mobile applications can deliver content based on your current location if you choose to enable that feature of the app. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store, location information.
Ads may be displayed within our mobile site and apps. The ads you see are not targeted to you based on your current GPS location, but they may be targeted to you based on your device's IP address or ZIP code.
Information Collected by Third Parties
Some of the services and advertisements included in BREATHEcast, including on www.BREATHEcast.com and within our mobile site and apps, are delivered or served by third-party companies. These companies may place or recognize cookies, Web beacons or other technology to track certain non-personal information about our website users. In the course of serving certain advertisements, an advertiser may place or recognize a unique cookie on your browser in order to collect certain information about your use of BREATHEcast website. In many cases, this information could be used to show you ads on other websites based on your interests.
You have choices about the collection of information by third parties on our website:
- If you would like to opt-out of having interest-based information collected during your visits to this or other sites, please visit http://www.aboutads.info/choices/ .
Your access to our websites should not be affected if you do not accept cookies served by third parties.
Here Is How We Use Your Information
Customizing Your Experience: We use the information that we collect to allow advertising to be targeted to the users for whom such advertising is most pertinent. We also use this information to customize certain features of the Website to provide you with an enhanced experienced based on the type of device you are using to access BREATHEcast. We may use demographic and preference information to allow advertising on the Website to be targeted to the users for whom they are most pertinent. This means users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. We disclose information to third parties only in aggregate or de-identified form.
Statistical Analysis: We perform statistical, demographic and marketing analyses of readers of BREATHEcast, and their subscribing and purchasing patterns, for product development purposes and to generally inform advertisers about the nature of our reader base. We use this information for analysis purposes, including analysis to improve customer relationships.
Email Newsletters: We will periodically send you email newsletters or promotional email about services offered by BREATHEcast and its advertisers.
Here Is With Whom We Share Your Information
Within BREATHEcast: We may share your information with companies that are affiliated with us.
Third Parties: If you have used BREATHEcast, we will not sell, rent, swap or authorize any third party to use your email address or any information that personally identifies you without your permission. We also share information about our audience in aggregate or de-identified form.
Vendors: We contract with other companies to provide services on our behalf, including credit-card and billing processing, ad serving, shipping, email distribution, list processing and analytics or promotions management. We provide these companies only with the information they need to perform their services. These vendors are restricted from using this data in any way other than to provide services for BREATHEcast, and they may not share, resell or use the data for their own direct marketing purposes.
We reserve the right to disclose your opt-out information to third parties so they can suppress your name from future solicitations, in accordance with applicable laws. We may occasionally release personal information as required by law, for example, to comply with a court order or subpoena.
Email Newsletters: BREATHEcast offers several email newsletters. If you no longer wish to receive a specific newsletter, follow the "unsubscribe" instructions located near the bottom of each newsletter.
Promotional EBlast: BREATHEcast may periodically email you messages about products and services from our advertisers. You can choose not to receive messages in the future by following the "unsubscribe" instructions located near the bottom of each email.
Survey Email: We may send you an email inviting you to participate in user surveys, asking for feedback on our website and existing or prospective products and services, as well as information to better understand our users. User surveys greatly help us to improve BREATHEcast, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.
HTML Email: When you sign up to receive email from us, you can select either plain text or HTML (with images) format. If you select the HTML format, we may place a one-pixel gif to determine whether or not readers viewed the email. This process does not leave any information on your computer, nor does it collect information from your computer.
Emails From You: If you send us emails, you should be aware that information disclosed in emails may not be secure or encrypted and thus may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in emails. We will use your email address to respond directly to your questions or comments.
Email This Article Feature: BREATHEcast.com readers may use this feature to email links to articles. The email addresses that you supply to this service are saved for your convenience for future articles you may wish to email; these addresses are not used for any other purpose, and will not be shared with any third parties.
How to Access, Correct or Update Your Information
You may review and update your BREATHEcast account information and access your transaction history at www.BREATHEcast.com. There are a number of things you can do at www.BREATHEcast.com to ensure your personal information is accurate and up to date. For one, you can update the information you provided during the registration process. If you do not remember your password, you can reset your password here. If you need further assistance, please contact us at www.BREATHEcast.com/contactus
Compliance With Legal Process
We may disclose personal information if we are required to do so by law or we have a good faith belief that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of BREATHEcast website; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
BREATHEcast does not knowingly collect or store any personal information about children under the age of 13.
Your California Privacy Rights
Under the California "Shine The Light" law, California residents may opt-out of BREATHEcast's disclosure of personal information to third parties for their direct marketing purposes. As detailed above, you may choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by e-mailing us at email@example.com. It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes, including but not limited to subscription management.
International Safe Harbor Privacy Principles
Changes to This Policy