Video game developer Sega is looking to enter the free-to-play market of the Nintendo 3DS when they release new game, Initial D: Perfect Shift Online, in Japan.

"We don't intend to stop with this title, and after looking over its results, we'll think about what to do next," Toshihiro Nagoshi, Sega's chief creative officer, said in the interview with Famitsu Magazine, translated by Siliconera. "However, unlike games for smartphones, I believe there's a perfect shape of ways to do things, somewhere out there, for the Nintendo 3DS. I believe that finding it will be our challenge, and in many ways, Initial D will be our first step."

Nagoshi explained that the 3DS is the second most popular device in Japan, so the free-to-play market will work well for it as the initial user base is large.

"Of course I believe that we might see some unexpected results," he continued. "It might not even go too well, and there are many possibilities. The Nintendo 3DS has a wide audience from elementary school to high school students, but that's not all. I believe there's a business chance in the older market. However, nothing is certain for now, but to a degree, giving that a shot is a Sega-like selection. I'm sure if fans take it that way, they will understand."

For now, Sega's main focus is Initial D: Perfect Shift Online as it is coming out this winter. Currently it is still in beta development. According to Polygon, upgrades and additional features will be available through points or can be purchased with "real money." The game itself is free.

"At the moment, I can say that we've been thinking about plenty of things. We have suggestions amongst ourselves like 'wouldn't this be a perfect game for a F2P title on Nintendo 3DS' and many more. So when the time comes to talk about it... we'll just leave it at that for now," Nagoshi said.