Another day, another iPhone 5S rumors. The latest bit of gossip surround Apple's latest installment in the flagship series, pins the new iPhone 5S to a September 20 release date, according to the International Business Times.

Apple insiders believed the proximity of the Apple's rumored September 18 release date for the new iOS 7 points heavily to a big device launch within the same September time frame. What better release than the new iPhone 5S.

Oh, I love me a good iPhone conspiracy

Dave Smith of the International Business Times, predicts, with messianic proportions, Apple will follow the same "wait 100 days after the announcement to release the new iOS" routine, thus leading the tech world's Nostradamus to assume the new iPhone 5S to be released only a couple days later.

That's a lot of assumptions Dave, but who knows. Maybe you are the chosen one.

The sexier rumor out right now surrounds the low-cost iPhone 6 that is now believed to be released around the same time as the iPhone 5S. Ever since photos leaked online of multi-colored iPhone cases made of plastic, word is Apple is planning to cut global markets like India and China with a reduced price iPhone.

Just like the iPad Mini stole some of the Galaxy Note's thunder, the reduced iPhone should provide wanton Apple users, with a little less pocket cash, to be a part of the software giant family.

What do you think about all the rumors surround Apple's new iPhone 5S? Just a bunch of hoopla or something to the superstition?