Since unboxng videos have been a trend among the technologically inclined in 2006 and eventually among the general public, technology consumers have referred to unboxing videos as source of more credible reviews.

Unlike paid advertisements, unboxing videos do have the marketing hype. One of the recent unboxing videos were focused on the iPhone 6s smart battery case. The new device has not earned positive unboxing reviews.

Virtually all unboxing videos about the Apple iPhone 6s smart battery case are in the opinion that that battery case is aesthetically unappealing. The battery case might be very useful in extending the battery charge and talk time to almost double but it significantly deviates from the usual elegance of Apple devices.  Most of the Apple fans became frustrated by this new device because it seems to have violated the trust of the Apple fans. It is not just about expectations that are not met but about cognitive dissonance.

Apple's release of its first ever Smart Battery Case came as a surprise. Although the new accessory was not totally unexpected, most of the Apple fans were expecting it to be released in 2016.

The smart battery case is designed for the iPhone 6 and iPhone 6s and is available in the market for $99. The battery case is designed to boost the charge hours of the Apple handsets with additional 1,877mAh of battery power. This translates to about 25 hours of talk for the handsets, doubling the current capacity.