Recently, Apple fans geared up to hear some good news about the MacBook Air, and it's new Retina display, that was supposedly going to be unveiled at the Keynote Event on October 16.

However, no such device was shown or even announced, leaving techies everywhere, dismayed and disappointed.

At the Keynote, the new line of iMacs were the only devices that were showcased with Retina Displays.

According to Inquistr, including Retina Display in lower to mid-range laptops would "cannibalize" the sales of the higher-end MacBook Pros that come with Retina Display. Basically, if the Macbook Air had a Retina Display, it would risk the potential sales of the higher-end notebooks.

Beyond that, there's other issues at play that stretch past marketing and profits.

Engadget provided some pretty good reasons as to why the MacBook Air did not come with a Retina Screen.

The report stated that tech limitations like the battery and graphics processor played a major role. The bigger MacBook Pro has a wider laptop chassis (which the MacBook Air lacks) which can house a more powerful battery and processor needed to run a Retina Display.

Other laptop makers have attempted to go against the MacBook Air by trying to fit in a high-resolution screen into smaller laptops, but have failed to compensate for the short battery life.

However, users reportedly opt for the MacBook Air because of its slim profile at the cost of a spectacular display.

Considering what the MacBook Air has to offer, missing out on a Retina Display, might just balance out due to the laptop's superior specs.

It may not have a Retina Display, but it runs on Intel HD graphics 5000 processor. Furthermore, the MacBook Air provides a visually stunning experience because of the resolution of the device, with the 11-inch model having 1366 x 768 pixels while the 13-inch model has 440 x 900 pixels.

Storage is also said to be 9x faster than a 5400-rpm notebook hard drive, and the device runs on a fourth-generation Intel Core i5 and i7 processor, which can provide seamless usage.