Nintendo announced they will be starting a health business to go along with their regular video games to "improve your quality of life."

President Satoru Iwata wrote a public letter explaining the company's future plans today, and while he of course mentioned gaming, he took to a more 'healthy' route as well.

"With the belief that the raison d'etre of entertainment is to put smiles on people's faces around the world through products and services, what we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience. In addition, as the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people's quality of life ("QOL") in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people's QOL in enjoyable ways."

Iwata continued on in the letter and spoke of Nintendo's first initiative being health focused. The company plans on using their entertainment background and large fan base to create unique and genuine experiences that anyone can use.

"Nintendo has continued to try new things, and with a history of experiencing many failures and small successes, we managed to pioneer the home video game market. What has remained the same from the past is that we have always tried to create something new from materials and technologies available at that time, to position entertainment as our core business and to improve people's QOL in enjoyable ways. We will continue to value self-innovation in line with the times and aim for growth," Iwata said in closing.

Read the letter in its entirety here.

So what do you think of Iwata's new direction for Nintendo? Is it a desperate bout of change because of the Wii U's poor console sales, or is focusing on a new formula going to make them a "fit" contender? Sound off in the comments below.