Trending News|October 09, 2013 03:03 EDT
Nipsey Hussle Releases "CRENSHAW" New Mixtape [LISTEN NOW] [FREE DOWNLOAD] Nipsey Hussle Sales Hard Copies for $100 a Pop [MORE DETAILS INSIDE]
Nipsey Hussle Releases "CRENSHAW" New Mixtape [LISTEN NOW] [FREE DOWNLOAD] Nipsey Hussle Sales the Tape for $100 a Pop [MORE DETAILS INSIDE]
Rapper Nipsey Hussle released his new mixtape Crenshaw this week and it was available to download for FREE online. However, Nipsey did have a get rich quick scheme to go along with the release. He made hard copies of the mixtape and sold them for $100 a pop. Nipsey hosted a pop-up shop in hometown in L.A. on the 8th and sold off the autographed CDs and other goodies such as, T-shirts, hoodies, and sweaters. That's right; Nipsey got the hood fly as well as giving them some good music to ride out too.
I know a lot of you are as skeptical as I was when I heard this plan, but it actually worked out for Nipsey. According to the Hussle man himself he has already made $100k in one day! "Who gives a fucc what a hater gotta say...I made a hunnit k today of my album throw away's. #CRENSHAW #Proud2pay #FUCCTHEMIDDLEMAN," he tweeted. Check out Nipsey Hussle's new mixtape Crenshaw down below and you can also DOWNLOAD the tape for FREE.
Nipsey spoke with RapRadar about his decision to sell the tape at that price:
It's 2013. Whether we accept it or not, buying music is a choice, not a requisite. When I think of the psychology behind what makes me purchase an artists album, it's always a form of reciprocation. Almost like a token of appreciation after I experience the product.
The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening...it's not about stepping outside of what I'm known for in hopes of new discovery. What that means less is fans that are better served. (Kinda like the effect of less kids in a class room leading to a better education)
I'm more or less focused on fully serving the ones that have connected all ready. That being said its a value over volume thing...if I'm goin to offer a product made with no compromise or concession to the platforms (radio, A&R opinion, label bias) ect...ect..then the way we sale it has to change.
Hence PROUD2PAY.
As an artist my goal is to inspire...entertain...motivated...and most importantly INOVATE. And as lovers of art we should base our purchase on the artists ability to do so. That being said, if my presence in the game has had any of those effects on you $100 is your form of saying don't change.
It ISN'T the price of the plastic case and polyurethane disc...it's the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don't.
I have over 400k followers on twitter 140k on Instagram and 400k on Facebook but what good are they if they don't mobilize around my releases? If only 1000 of those people are engaged to the point of brand loyalty then that's who I'm focused on.
That being said: I fux w who fux w me. I have no plans to change up or go left on my people for hopes of a larger audience. And I have a feeling that this 1st 100 will be the evangelist to my cause.
Like Frank Lucas said nobody owns me. We might have to go into the jungle for it to work but once we get it... It's blue magic.
#fuccthemiddleman
#crenshaw 10.8.13
#proud2pay